The smaller companies are certainly already familiar with this: although you have created or ordered a new expensive Website, unfortunately you hardly have any visitors.
Can you remember the last time you went to the second page in a Google search? Normally, we only consider the first six results. This is exactly the reason why you should take measures to be as far ahead as possible in organic search.
Organic means that you do not have to pay a commission when Google shows your website or products to its users in the Search Engine Results Page (SERP). Exactly the same if the user visits your website. And it is briefly the purpose of SEO.